What Is GDPR?

The GDPR is a new comprehensive data protection law (in effect May 25, 2018) in the EU that strengthens the protection of personal data in light of rapid technological developments, increased globalization, and more complex international flows of personal data.

Under GDPR, any company that markets products and services to individuals in the EU is affected, even when that company is not located in the EU. This means that GDPR applies to Offerslook customers around the world that work with the personal data of individuals who reside in the European Union.

Learn More https://www.eugdpr.org/

How TrakAff is preparing for GDPR:

We will enable users at the account level to opt in for real-time IP obfuscation and incoming unique device identifier blanking for all EU countries, the United Kingdom, and Switzerland.

 

European Union IP Obfuscation: The current setting to obfuscate IP addresses (replacing the last octet of the IP with a 0) expanding to encompass all European Union IPs in real-time.

European Union Device ID Blanking: Device identifier blanking will replace any incoming values from these macros with an empty string.

agent, referer, accept_lan

ios_idfa

android_id, google_aid

Cookie Tracking Consent

You will receive a consent notice to accept or deny a cookie when you login to Offerslook to track product usage in order to improve your experience. You will be able to change your preference in-platform.

 

Deleting End User Data

We respect data controller requests to erase data containing end user device IDs.

Deleting Affiliate, Advertiser, and Account Employee Personal Data

You will have an option to permanently delete any personal data you store regarding your affiliates, advertisers, or employees.

Note: When deleting end user, affiliate, advertiser, or employee data, we will not delete the entire user record, we will keep the id and company_name to ensure the accuracy of your aggregates.