Amazon’s Performance Marketing

Amazon’s performance marketing strategy focuses on data-driven ads that boost sales and customer engagement across its platform. Through targeted ads on its site and external platforms like Google and social media, Amazon reaches specific customer segments based on browsing and purchase behaviour. Amazon Advertising, the company’s own ad platform, allows brands to promote products directly on search result pages, sponsored product slots, and even through display ads. By using retargeting, Amazon reminds customers of products they’ve viewed, encouraging conversions. This performance-focused approach helps Amazon maximize ad effectiveness by directly linking ad spending to measurable sales and customer actions.