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Glossary

3
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
U
V
W

3

301 Redirect
302 Redirect

A

Above The Fold
Ad Network
Adware
Affiliate
Affiliate agreement
Affiliate data feed
Affiliate link
Affiliate Marketing forum
Affiliate Network
Affiliate Onboarding
Affiliate Program
Affiliate Recruitment
Affiliate software
Affiliate tracking
Affiliates Payment Schedule
Alexa rank
Alt text
Anchor text
API
Article marketing
Associate vs Affiliate
Authority Sites
Auto-Approve
Automated Affiliate Payouts
Autoresponder

B

Backlink
Banner
Black Hat Search Engine Optimization
Blacklist
Bookmarking
Bum marketing

C

Campaign Center
Campaign Tracking URL
Cashback Programs
Click ID
Click-Through Rate (CTR)
Cloaking
Commission
Commission Structure
Content Farm
Contextual link
Conversion Rate
Cookies
Cost Per Action (CPA)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost Per Mille (CPM)
Cost Per Sale (CPS)
Coupon Codes
Crawlers
Cross-Device Attribution
CSV File
Custom Conversion Events

D

Daily budget
Data feed
Deep linking
Demand-side platform (DSP)
Direct billing flow
Direct buy
Direct linking
Disclosure
Domain authority
Domain name
Double opt-in
Duplicate content

E

E-commerce
Earnings per click (EPC)
Email Marketing
Extensible Markup Language (XML)

F

Feeder sites
First Click Attribution
Footers
Frequency capping

G

Geo-targeting
Graphics interchange format (GIF)
Grey-hat SEO

H

Hit
HTML
Hyperlink

I

Impression
In-house
Inbound linking
Incentivized affiliate
Indexing
Indie program
Intelligent routing (IR)?
Internal linking

J

Joint venture

K

Keyword
Keyword density
Keyword research

L

Landing Page
Last click
Latent Semantic Index(LSI)
Lead
Lifetime Value(LTV)
Link building
Link cloaking
Link farm
Link juice
Long-tail keywords

M

Manual approval
Master Resale Rights(MRR)
Maximum budget
Meta description
Meta refresh redirect
Meta tags
Meta title
Micro conversions
Mininets
Mobile affiliate marketing
Mobile attribution
Mobile billing
Monetize
Money page
Money sites
Multi-touch attribution

N

Negative keywords
Niche marketing

O

Off-page SEO
Offer
On-page SEO
One way links
Opt-in
Optimization
Outbound Links

P

Page authority (PA)
PageRank
Paid Search
Partner API
Pay bump
Pay per click (PPC)
Pay per lead (PPL)
Pay per sale (PPS)
Payment Threshold
Payout
Performance-based marketing
Pinging
Placement
Podcasting
Points
Postback URL
Private Label Rights (PLR)
Product Rights
Profit Split
Publisher Management

R

Raw Clicks
Raw Clicks
Real-Time Bidding (RTB)
Real-Time Reporting
Reciprocal Links
Redirect
Redirect Links
Referral Program
Resell Rights
Residual Earnings
Return on Investment (ROI)
Revenue Attribution
Rich Site Summary (RSS)
Root Domain
Run of Network (RON)

S

Search and Content Networks
Search Engine
Search engine marketing Affiliates
Search Engine Optimization (SEO)
Search Term
Segment
SERP (Search Engine Results Page)
Shadow Domains
Silo Content
Single Offer
Sitemap
Smartlinks
SMS Billing Flow
SOC (Security Operations Center)
Social Marketers
Spider Detection
Spiders
Split Test
SPOT (Single Point of Truth)
Statistical Significance
Sub-ID Tracking
Subdomain
Super Affiliates
Supply-Side Platforms (SSP)
Syndication

T

Tag Management
Targeted Marketing
Targeted Traffic
Text Link
Tiered Commission
Title Tag
Token
Top-Level Domain (TLD)
Tracker
Tracking
Tracking Methods
Tracking Platform
Tracking URL
Traffic
Traffic Source

U

Unique Clicks
Unique User
URL
User Journey Mapping
UTM Parameters

V

Validation Rules
Verified Opt-In
Vertical
Video Marketing
Viral Marketing 
Visitor Segmentation
Voucher Code

W

Web Host
Webhooks
Webmaster
What is An Ad Exchange ? Glossary ( 2024)
White Hat SEO
White Label
Whitelist