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Glossary

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Ads Payout/ Affiliate Referral Bonus

Ads Commission is a payment made to affiliates in exchange for promoting a brand or company's product. It acts as a motivator for affiliates. A referraal bonus is given to affiliates when they introduce more affiliate to the company.

Advertisers
Advertisers promote their products or services digitally with the assistance of publishers. They compensate the publishers with a commission that depends on the campaign model. Typically, the advertiser supplies the promotional materials such as links, banners, texts, and content.
Affiliates (Publishers)
Affiliates help advertisers reach their target audience by using different methods. They are like middle-men who provide traffic for advertisers. Most affiliates use digital platforms like social media, blogs, and YouTube to promote the advertiser’s products.
Affiliate Manager
An affiliate manager is responsible for overseeing an affiliate program and the publishers working for an advertiser. They add new affiliates, manage the onboarding process, and develop strategies to improve affiliate marketing. They also focus on making improvements and providing support to ensure the best results for the partners.
A/B Testing
A/B testing, or split testing, is the process of comparing two versions of a website or app to identify the better performing one.
API (Application Programming Interface)
An API (Application Programming Interface) is a set of rules that enables communication between different programs. It acts as a liaison to facilitate the exchange of information between apps, websites, and software applications. APIs are commonly used to transfer data from internal software to the cloud and retrieve cloud data into internal systems.
Backlink
A backlink, also known as an inbound link, is a link from another domain that points to a web page on your website. These links play a crucial role in determining a website’s search engine ranking and are essential for increasing visibility and attracting more traffic to the site.
Bookmarking
Bookmarking is a convenient feature that allows you to save and easily access your favorite websites or frequently visited pages. It allows you to add a website to your list of bookmarks with a single click, so you can quickly find it again later without having to search for it. Bookmarking makes it simple to keep track of the websites you use and visit regularly.
Blacklist
A blacklist is a list or group of placements that have been deemed unsuccessful, often due to a high number of spam emails or poor financial performance. Different categories of blacklists exist, including lists for email addresses, IP addresses, and domain names.
Bum Marketing
Bum Marketing is a cost-effective and simple method of earning money online. This approach to affiliate marketing is ideal for those who are new to the field and looking for an easy way to get started. It requires minimal effort, investment, or time, making it an attractive option for those who are just starting out.

Banner

Ads Commission is a payment made to affiliates in exchange for promoting a brand or company's product. It acts as a motivator for affiliates. A referraal bonus is given to affiliates when they introduce more affiliate to the company.

(CTR) Click-Through Rate

CTR is the ratio of clicks to impressions, showing the number of times people who see an advertisement end up clicking on it. CTR is a key metric in affiliate marketing, as it helps to determine the effectiveness of a campaign and the level of interest in the advertiser’s product or service.

Clicks
Clicks refer to the action of clicking on an advertisement displayed by an affiliate. This is a key metric used to track the success of an affiliate marketing campaign, as it measures the number of times a user has interacted with an ad. The number of clicks can indicate the level of interest and engagement with the advertiser’s product or service, and helps to determine the overall effectiveness of the advertising effort.
Conversions
In affiliate marketing, a conversion is any targeted action that a user completes on the offer page. Conversions can be a purchase, registration, download, email subscription, or any other action specified by the advertiser. Affiliates are typically paid for conversions, and the number of conversions is a key metric in determining the success of a campaign.
Conversion Rate
The conversion rate is a metric that measures the number of visitors to a website who complete a specified action, such as making a purchase, compared to the total number of visitors. In affiliate marketing, conversions are the target actions that advertisers pay affiliates for, and the conversion rate helps to determine the overall effectiveness of the advertising effort.
Conversion Rate Optimization (CRO)
CRO is the process of improving the user experience of a website or landing page to increase the likelihood that visitors will convert to the desired action. In affiliate marketing, CRO is an important part of maximizing the results of a campaign, as it helps to increase the number of conversions and improve the overall return on investment.
Cost Per Mile (CPM)
CPM is an impression-based pricing model in which advertisers pay for each 1,000 impressions of their advertisement. In this model, affiliates receive a set fee for each 1,000 impressions of the advertiser’s banners on their website.
Cost Per Click (CPC)
CPC is a pricing model in which advertisers pay for each click on their advertisement. In this model, affiliates receive a commission each time someone clicks on an ad, regardless of whether they take any other action.
Cost Per Lead (CPL)
CPL is a pricing model in which advertisers pay a set amount for each lead generated, such as a registration, purchase, or email subscription. This model gives businesses complete control over their brand and allows them to track the results of their campaign more closely.
Creatives
Creatives are materials used in affiliate marketing to promote products and services and attract new customers. Creatives can be banners, text, or other forms of content, and they are designed to draw the attention of the target audience and increase the likelihood of conversions.
Cost Per Action / Acquistion (CPA)
CPA is an action-based pricing model in which advertisers pay affiliates for specified actions, such as a sign-up, registration, or purchase. In this model, affiliates are paid for the results they deliver, rather than for the number of clicks or impressions they generate.
Cookies
Cookies are small pieces of data that a web server sends to a web browser, which are then stored on the user’s device. In affiliate marketing, cookies are used to track clicks and conversions, and help to determine how long a customer who clicks on an affiliate link can generate sales.
Cost Per Scale (CPS)
CPS is a sale-based pricing model in which affiliates are paid for each sale they generate. In this model, affiliates receive a fixed amount or percentage of each sale, and the commission they receive is directly tied to their performance.
Deep Linking
A method of directing website users to a specific page within the retailer’s website that is relevant to their interests. It could be a page with specific information or a product page.
Direct Buy
A technique of buying traffic and impressions in bulk from website owners through negotiations with the website owner.
Dynamic Tracking
A system used in affiliate marketing to monitor and manage various aspects of marketing including sales, clicks, impressions, and more. It helps to evaluate affiliate performance and analyze marketing efforts.
Daily Budget
An option in advertising campaigns that allows setting a maximum amount of money to be spent per day. When the daily budget is exhausted, all advertising and promotional content is disabled for the day.

Domain Name

A unique web address that directs visitors to a particular website. It is easier to remember than IP addresses and serves as a virtual location for a website.

Footer

A part of webpages and emails that is automatically displayed at the bottom of the document. It usually contains corporate information, sitemaps, and links to privacy policies.

Fired Pixel
A piece of code inserted on the page where a sale is generated, such as the “thank you” page. A fired pixel indicates that a unique Click ID has been generated when a potential customer clicks on an affiliate link.
Frequency Capping
A limit set on the number of times an individual visitor can view an advertisement in a specific period. It helps prevent banner burnout and repetitive viewing or clicking of the same advertisement.
Feeder Sites
Connected blogs, forums, or websites that provide an easy way to gain quality backlinks and focused traffic. They bring targeted visitors to the main website and have pages with detailed information, but they are not affiliate websites.
First Click
A model in affiliate marketing that gives full credit for a conversion to the first user or marketing channel and has no cookie expiration cap. It is created when a consumer interacts with a marketing campaign for the first time.
Internal linking
The process of linking one website to another or different section of the same website through hyperlinks, known as internal links.
Inbound linking
A type of hyperlink that directs users to a website from another website, also known as a backlink.
Incentivized affiliate
An affiliate who receives encouragement or incentives to drive traffic to a website, resulting in commission for the affiliate.
Indie program
An independent affiliate program owned and managed by a retailer using affiliate software, rather than utilizing an affiliate network. Typically, small businesses participate in these programs which are free to join.
In-house
A term used to describe an internal affiliate program administered by a merchant using affiliate software, rather than utilizing an affiliate network.

Impression

In affiliate marketing, an instance when a promotional content such as a banner, link, or text is displayed to a website visitor.

Lead

In affiliate marketing, an action taken by a visitor such as signing up for a newsletter or registering for a service, other than making a purchase.

Link Farm
A collection of websites created with the sole purpose of generating numerous outbound links to other websites, increasing the popularity and indexing of the linked websites. Link farms can be created manually or through computer programs.
Link building
The process of obtaining hyperlinks from other websites to improve a website’s popularity and indexing.
Last click
A model in affiliate marketing where the last interaction prior to a conversion is attributed entirely to the user or marketing channel. This model is frequently employed by novice merchants and tends to over-credit conversions.
Lifetime value
The total amount of money a customer spends with a business over their lifetime, also referred to as customer lifetime value (CLV).
Meta Description
A meta description is a brief text that provides information about a web page. It appears below the URL of the page in search engines and when the page is shared online. Also known as a snippet, it helps users understand the content of a page before they click on it.
Meta Tags
The meta title refers to the name of a website and appears in search results, along with a link to the page. It is visible to users and indicates which page they are currently on, displayed at the top of many browsers
Manual Approval
To become a participant in an affiliate program, an affiliate must go through a manual approval process. This process involves a review of the affiliate’s application by the merchant, and all affiliates must undergo this procedure.
Maximum Budget
The maximum budget is the upper limit of funds that can be allocated to a specific marketing campaign. Once this limit is reached, the campaign will be terminated.
Micro Conversion
Micro conversions are actions taken by website visitors that indicate a likelihood of conversion. They are the smaller steps towards the ultimate goal of a website, which is a macro conversion, such as a product purchase in eCommerce.
Monetize
To monetize a resource means to convert it into monetary value. In affiliate marketing, this refers to improving or enhancing a website to increase revenue, as well as exchanging money for an investment made in creating a website or web page.
Mobile Billing
Mobile billing, also known as mobile carrier billing, refers to paying for goods or services through a mobile device. This method of payment is growing in popularity due to its convenience and ease of use.

Mobile Affiliate Marketing

Mobile affiliate marketing is a rapidly growing niche within the affiliate marketing industry, where affiliates receive commissions from merchants for each customer or action generated from a mobile device. This is achieved through various mobile marketing channels, such as SMS, in-app, mobile web, and social media.

Payout

In affiliate marketing, a payout is a compensation received in the form of money for each conversion. The advertiser determines the amount of the payout.

Page Authority (PA)
Page authority (PA) is a score that determines how highly a website will appear in search engine results (SERP). This metric is provided by Moz.
PageRank
PageRank is a ranking assigned by Google to active web pages on its search engine. The ranking is based on the authority of the page, with links to the page being the most significant factor in determining the rank.
Paid Search
Paid search is a advertising strategy where advertisers only pay when their ads are clicked. This allows advertisers to make more sales with less money invested, as they do not waste funds on ads that go unnoticed by website visitors.
Pay Bump
A pay bump, also known as a pay raise, is an additional sum of money given to employees in recognition of their exceptional performance. It is a way to show appreciation for their hard work and efforts.
Podcasting
Podcasting involves the creation and distribution of audio or video files in a series, released periodically. Subscribing to podcasts allows users to receive the latest episodes as soon as they are released.
Redirect links
Redirect links are text links that, when clicked, take users to another website. The URL of the target website is hidden behind the redirect link, and the process is known as redirection.
Raw clicks
Raw clicks refer to the customers who visit a website by clicking on an affiliate link or banner after making their initial click to the website.
Residual earnings
Residual earnings is a type of affiliate marketing that allows the affiliate to earn money from subsequent sales as well. The affiliate is compensated for each sale resulting from a specific reference for the duration of the customer’s existence.
Reciprocal links
Reciprocal links are a unique type of website association that connects two websites together. This is achieved by linking one website to another, and then linking the second website back to the first.
Root Domain
The root domain is the top of the domain hierarchy and is the main component of a website’s address. It is possible to purchase a root domain with a specific name for personal or business use, and the number of subdomains created is up to the individual. However, it is important to maintain a high level of quality in the domain hierarchy structure, as it has a significant impact on the website’s ranking.

Redirect

A redirect is a process that automatically directs a user from one website to another. This technique can be implemented through various types of redirects such as 301, 302, or meta refresh redirects. Each type of redirect serves a specific purpose and is configured differently.

Search Term

A search term is the text entered into the search box of a search engine by a user. It is made up of one or more keywords.

Search engine optimization (SEO)
Search engine optimization (SEO) is the process of optimizing a website to appear higher in search engine results pages (SERPs). This is important because appearing higher in the SERPs can result in increased traffic to the website.
Search Engine
A search engine is a software tool designed to help users easily find information online. It scans millions of pages in a matter of seconds and returns the most relevant results, saving users time and effort in finding the right page.
Smartlink
A smartlink is a type of internet link that points to a specific object rather than a specific page. Smartlinks provide the user with relevant information related to their area of interest.
Social marketers
Social marketers are individuals or organizations that use social marketing techniques to target a large audience of potential customers. This is typically done through a combination of a business website and social media platforms.
Spiders
Spiders are a type of software tool used by hackers to attack websites and potentially steal personal information, corrupt data, or wipe files. They are one of several methods used by hackers, including viruses and Trojan horses.
Tracking URL
Tracking URL is a unique code found on a website that is used to identify visitors. Each visitor is assigned a unique tracking URL, allowing the page owners to follow their activities.
Targeted Traffic
In digital marketing, the goal is to drive traffic to your website in order to increase your revenue. To achieve this, it’s important to focus on a specific audience who are interested in your products and services. This is where targeted traffic comes in. By targeting a specific group of clients, you have more control over the number of visitors to your website and can effectively reach those who are most likely to become customers.
Title Tag
Title tag is a type of tag used in web design to distinguish different sections of text on a page. Title tags can be found in the page header and are one of several types of tags, including paragraph, image, and others.
Token
Affiliate marketing requires careful monitoring to ensure that your advertising efforts are effective. To track specific data in an advertising campaign, you can use tracking tokens. These tokens are dynamically generated variables that provide valuable information to help optimize your advertising. By using tracking tokens, you can monitor the performance of your campaigns and make necessary adjustments to improve results.
Tracking
Tracking is a tool that helps you monitor your work and track its progress. With tracking, you receive valuable reports on your campaigns and are alerted to potential leads and sales. This information can help you identify the most effective strategies for your business, as well as which websites your customers are visiting and whether they have made any purchases. Overall, tracking is an indispensable tool for effective affiliate marketing, as it allows you to continually improve and grow your business.

Targeted Marketing

A redirect is a process that automatically directs a user from one website to another. This technique can be implemented through various types of redirects such as 301, 302, or meta refresh redirects. Each type of redirect serves a specific purpose and is configured differently.