Glossary > Search and Content Networks
Search and content networks are platforms that facilitate the placement of ads on various websites and search engines. They allow advertisers to reach a broad audience across multiple channels, enhancing visibility and engagement.
They encompass engines like Google and Bing and content networks such as Google Display Network. Advertisers can place ads on search results pages or on a network of websites that have agreed to display ads. For instance, Google Ads allows you to target users via both search results (Search Network) and display ads across a range of websites (Content Network).
An online retailer uses Google Ads to run campaigns on both Google Search Network and Google Display Network. This approach allows the retailer to capture potential customers actively searching for products (Search Network) and also display ads to users browsing related content on other websites (Content Network).
What is the difference between search and content networks?
Advertising platforms target users actively searching for specific keywords, while display options show ads on various websites and apps based on interests and content relevance.
How do I choose between search and display networks?
Use search networks for direct intent and immediate conversions, and display networks for broad reach and brand awareness.
Can I track performance across both networks?
Yes, most ad platforms provide detailed analytics to track performance on both.
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