Glossary > Frequency capping
Frequency capping
Discover strategies to avoid banner fatigue and enhance your advertising efforts through frequency cappings in Trakaff. Grasp the significance of regulating ad impressions and learn the steps to implement frequency capping for both display and video campaigns in Google Ads. Begin by setting up your Trakaff account and following the installation guidelines.
What is a frequency capping?
It limits the number of times an advertisement is shown to a single user during a designated period. This approach is particularly beneficial for campaigns that assess their effectiveness through click-through rates. It aids in preventing ad fatigue and ensures that visitors are not repeatedly exposed to the same advertisement. Additionally, frequency capping offers advantages, including minimizing the likelihood of visitors becoming frustrated by excessive exposure to the same ad. Typically, it is configured to display only a single ad impression for each visitor.
Video:
Topics
- Implementing frequency cappings in Google Ads
- Establishing frequency limitations for display advertising campaigns
- Implementing frequency limitations for video advertising campaigns
Video Summary
This video explains frequency capping in Google Ads, highlighting its different applications for display and video campaigns. It shows how to set frequency limits for display campaigns and the choices for managing user impressions. Additionally, it addresses frequency capping for video campaigns, noting the differences in how impressions and views are capped. The video stresses the need to know what qualifies as an impression and a view in video campaigns. In summary, it offers a detailed guide on using frequency capping in Google Ads.
Frequently Asked Questions
How do frequency cappings benefit my advertising campaigns?
Frequency capping is a great way to avoid ad fatigue, which happens when people see the same ad way too many times. By putting a limit on how often your ads are shown, you keep your audience interested and open to your message, which can boost click-through rates (CTR) and make your campaign more effective overall.
Is it possible to implement frequency cappings for video campaigns in Google Ads?
It is possible to implement frequency cappings for video campaigns in Google Ads. To do this, navigate to the campaign settings and locate the “Frequency Cappings” section. Here, you can establish limits on the number of times your video ads are displayed to an individual user. Google Ads provides the option to cap both impressions and views, enabling you to manage the frequency of your video ad appearances effectively.
Related topics
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