Glossary > Direct buy

Direct buy

Direct buying explains how to buy traffic and impressions and reach the website owners directly, negotiating prices, and giving you a bulk of low-quality traffic. It has its own advantages and disadvantages, such as the difficulty of negotiating a good price and, most importantly, the risk of getting low-quality traffic and impressions. There are lots of websites and sources on the internet that provide you with traffic and impressions.

 

What is direct buying?

Direct Buy

Direct buying means buying traffic and impressions from different website owners in bulk quantity. The process of direct buying starts by contacting the different website owners and then starts with the negotiation.

In this practice of marketing, the buyer or owner receives a low-quality sale in bulk quantity. It has several advantages but mostly has disadvantages. The affiliate has to find and search for the valid contact of the right person or the right website owners with whom he can buy and negotiate pricing. It takes lots of time to find their contact numbers or websites.

Frequently Asked Questions

What is the main difference between direct buying and ad networks?
The main difference between direct buy and ad networks is that direct buying shows a direct relationship between the advertiser and the ad publisher, while ad networks normally function as a middleman between them. 

What are the disadvantages of direct buying?
The main disadvantage is the fact that sometimes it is so hard to negotiate a good price, and as a result, you may experience getting very low-quality traffic to your website.

Where can we buy traffic?
Some famous websites sell traffic, such as Grow Traffic and Spark Traffic.

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