Glossary > Negative keywords
Understand the meaning of negative keywords and why they are essential in search marketing. These are the types of keywords that the marketers filter out or remove from the campaigns completely so that their ads cannot be triggered by some of the defined terms. This practice can save so much money by removing irrelevant searches, optimizing the PPC campaign, and also increasing the CTRs and high-quality scores.
Negative keywords are an in-built feature of Google ads and are the type of keywords. A negative keyword eliminates those keywords that can trigger your campaign by certain searched words. They give the feature of filtration of who will see our designed campaign and who will not. A negative keyword hides your campaign from those people who are searching those keywords.
This method is cost-saving on the clicks that are wasted for any campaign. This feature optimizes the PPC campaign and also increases the click-through rate and the quality score.
How can you add a negative keyword?
In the keywords settings of your Google ads account, you can add negative keywords while creating a campaign.
Is a negative keyword an exact match?
No, the negative keyword is not the exact match. You can add as many negative keywords as you want to to your campaign.
Why should you use a negative keyword?
A Negative keyword filters out those keywords that are not relevant to your business and the ads are shown to only those people who are completely relevant to your business.
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