Glossary > Tag Management
Tag management (also referred to as tag administration or tag control) refers to organizing and controlling tags (small bits of code) on your website to track user behaviors, assess website performance metrics, and run marketing campaigns more efficiently.
It allows you to effortlessly add, edit, or remove tags from your website without needing to mess with its code. Tools like Google Tag Manager make it simple to manage all your tags in one convenient location.
It helps increase website speed, provide accurate data tracking, and allow marketers to make quick changes without depending on developers, ultimately keeping your website organized and running efficiently.
Learn how TMS work, why they’re important, and how they make tracking user behavior on your website easier.
Why are tags used?
They help track site traffic, conversion rates, and ad performance.
What Is a Tag Management System (TMS)?
A TMS like Google Tag Manager allows you to centrally manage all your tags without needing to code every time.
How can tag administration improve my website’s speed?
By efficiently managing all your tags, you reduce the number of scripts running on your website, speeding up page loads considerably.
Benefits of a Tag Manage System
Google Tag Manager Tutorial for Beginners (2024) + video
Auto Tagging vs. Manual Tagging:
Make your website faster and easier to manage with tag administration.