Glossary > Earnings per click (EPC)
Earnings per click (EPC) is a metric that measures the average revenue for each click on an affiliate link. It helps to find high-earning opportunities and analyze the offers’ performance. This metric also includes techniques to increase EPC and guide how to calculate and measure.
Earning per click (EPC) reflects the average revenue earned per click on an affiliate link. To calculate EPC, just divide the affiliate commission by the number of clicks on an affiliate link.
To express this as earnings per 100 clicks, multiply the result by 100.
EPC helps you to analyze which offers perform better with different payouts. Affiliates also find high-earning offers easier and faster.
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Video Summary
In this video, they cover multiple topics related to marketing and describe how different marketing strategies can impact sales and success. It also covers the traffic sources and their impact on overall business performance. Additionally, this video also emphasizes how social media and online platforms play a crucial role in marketing campaigns. Overall, this video provides insightful information about effective marketing strategies and some factors that can influence their success.
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