Glossary > Deep linking

Deep linking

Deep linking is a process to direct users directly to specific web pages instead of the homepage of a merchant’s website.

It builds customer satisfaction and improves their thoughts, which helps in increasing sales.

By making it simple to find the information the customer is looking for.

It plays a vital role in customer engagement and increases app conversions.

What is deep linking?

It is a practice of linking customers or visitors directly to a specified web page of the merchant’s website.

That the customer is interested in.

It can be a specified informational page or a product page, but not a merchant’s homepage.

Why is deep linking important?

It can play a very important role in increasing your chances of changing a user to a desired customer, which helps in establishing customer satisfaction.

Deep linking makes the process easier and faster for desired customers.

As they are being transferred to a specific page they were looking for.

 

 

Video Summary 

In this video, we discussed what it is, how it works, and what the benefits of this

This is a method of delivering a set of users to a specified webpage they are looking for.

Example: Redirecting the users to a payment gateway from a cart page or directing the users from a QR code to a download page of an app in an app store, Play Store, or a website from a physical object.

It works in a way by creating two or more journeys: one is for the app users.

And the other one is for non-app users. 

App users simply transfer to the app content; on the other side, non-app users are transferred to the download page.

They download the app first and then transfer to the app content. 

It helps improve the user experience of a customer, increase app conversions, and also increase engagement and retention.

To increase app growth, deep linking can be added to mobile banners or different marketing campaigns.

                      

Frequently Asked Questions

How does deep linking work?
It allows for the creation of links that point to a specific web page within a website.

What is mobile deep linking?
It allows users to be taken directly to a specific page within a mobile app rather than simply opening the app to the home screen.

                      

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