Demand-side platform (DSP)

Let’s learn about the demand-side platform (DSP) and how it helps advertisers reach their target customers more efficiently and effectively. Let’s uncover the importance of DSPs and learn about some popular platforms. Let’s understand the role of DSPs in the ecosystem of advertising and alongside SSPs, i.e., supply-side platforms.

What are demand-side platforms?

It is software that is being used by merchants or different agencies.

It is important at the time when merchants want to make ad exchanges. DSP makes the sale happen of inventories.

It has a great feature—automatic decisions, bids, and purchases—and it provides real-time analytics.

This software can link to data or multiple ad exchanges, and it can also connect to a supply-side platform, which is used by affiliates.

Topics covered in the video:

Demand-side platforms

Advertising technology

Targeting options

Video Summary

This video covers DSPs in the advertising industry. DSPs are cloud-based software. Advertisers can log in and set their targeting options, like audience segmentation, and they have the ability to store customers’ information. The man in the video explains how demand-side platforms (DSPs) work and function alongside supply-side platforms (SSPs) in the advertising industry. Some of the very popular DSPs are DV 360 and Trade Desk. The speaker explains the importance of working with SSPs that are partnered with different DSPs. This video gives us overall information about demand-side platforms and their role in the advertising industry.

Frequently Asked Questions

Why are demand-side platforms important?
Demand-side platforms (DSPs) are important as they help advertisers reach their target audiences more efficiently and effectively. Demand-side platforms allow advertisers to bid on ad space in real time, which means they can tailor their campaigns to specific audiences and optimize their expenses.

Who uses demand-side platforms?
Demand-side platforms are used by merchants, managers, and advertisers.

What are some examples of demand-side platforms?
There are many demand-side platforms, or DPS, such as MediaMath, SiteScout, and Bucksense

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