Pay-per-click (PPC)

Learn and understand what is pay per-click (PPC). How it can impact the budget of a marketing campaign. PPC is the value of each click that the user makes on Google’s search result that is covered under the tag “sponsored”. It is the price of each click when a user makes to visit the website. This model of advertising is mostly used in search or display campaigns, or social media advertising.

What is a pay-per-click?

Affiliate marketers have multiple ways to reward the agents for their hard work. The three of them are pay-per-click (PPC), pay-per-lead, and pay-per-sale.

Pay-per-click means that there is a pre-defined value for each click the user is going to make on that particular click. More the number of clicks, more the number of ads spent on that particular campaign. A pay-per click campaign is usually performed on Google ads. This type of campaign is used to target the particular keywords that most people are searching for on Google, and also its average monthly value is high.

Frequently Asked Questions

How can we earn from pay-per-click?
We can earn by charging for every click that the user makes at the time he visits our website by the advertiser.

How much does affiliate marketing pay per click? 
There is no defined amount of the pay-per-click, as it depends on the value of the marketing campaign that the advertiser invests. The price of pay-per-click totally depends on the average monthly searches. It can be as low as Rs 60 to as high as no limit.

How can we do affiliate marketing with PPC? 
We can do affiliate marketing with PPC in many ways, like building up a large social media following base, or we can invest in PPC to gain more clicks and conversions for our business or to reach wider audiences.

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Transform your affiliate marketing tactics with these pay-per-click strategies!