Glossary > Custom Conversion Events

Custom Conversion Events

Custom conversion events are specific user actions defined by the advertiser to track and measure the success of their marketing campaigns, tailored to their unique goals.

Why are custom conversion events important?

They provide precise data on how well your marketing efforts are meeting your specific objectives, helping you optimize your strategies.

Frequently Asked Questions

  • What are custom conversion events?
    They are user actions, such as completing a purchase or signing up for a newsletter, that advertisers define to measure campaign effectiveness.
  • How can I set up custom conversion events?
    You can set them up through your analytics or ad platform by defining the specific actions you want to track and measure.

 

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