Pay per lead (PPL)

Understand and learn what is pay per lead (PPL). It is the kind of affiliate marketing where an affiliate gets paid for each lead when he brings for an advertiser. It can be in any form, like signing up for the form or taking a trial of any product, as well as the software downloads. The cost depends on the quality of the lead he brings to the company and industry.

What is a pay-per-lead?

Advertisers have many ways to give the amount to the affiliates: pay per sale (PPS), pay per click (PPC), and pay per lead (PPL). The performance of each of them decides for the marketers, among all they have to select for the future one. When the user gets paid for every lead he brings in the form of sign-ups, completing the form, or ready for free trials, the user downloads the software or app, and many more.

Frequently Asked Questions

Should we use pay-per-lead marketing? 
It depends on us; if it is bringing benefit to us, then we can continue using it; if not, then we can shift to other forms of marketing like PPC.

How does pay-per-lead marketing work? 
It is a type of marketing in which an advertiser pays affiliates when they make a sale or bring a lead in any form. There are various channels available for affiliates to generate leads, such as PPC campaigns, SEO, or email marketing.

How much to pay per lead?
It depends on the quality of the lead the affiliate brought to the company. The amount is not defined.

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