Glossary > Impression
Understand what an impression is. An impression is the number of times promotional material such as banner ads, different types of images, videos, or links is shown to the user or a web page visitor. It plays an important role in the field of affiliate marketing, telling the frequency of advertisements that are being played to the same user. To track the effectiveness of different marketing campaigns, it is important to understand the impressions.
Affiliate marketing is a way of promoting a product, service, or different websites. Affiliates are the people who promote the products and services through banners, links, or text. The number of times when any banner, text, link, or text are shown to the visitor of a web page is called impressions.
One of the most important measures in the field of affiliate marketing is impressions. The number of times the offer is being shown or viewed by users is shown by impression. If the impression is higher in number, it means the sales are increasing or people are finding the products and services engaging and attractive. A higher number of impressions increases the efficiency of a different marketing campaign.
How can we track impressions?
We can track impressions using different affiliate tracking software, or we can download reports from each platform individually.
What is the difference between clicks and impressions?
When a user clicks on an ad, it is defined as clicks, whereas impressions are when an ad is shown to the users.
How are impressions measured?
An impression is measured by the number of times an ad is seen.
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