Glossary > Private Label Rights (PLR)

Private Label Rights (PLR)

Private Label Rights (PLR) give you the ability to buy content, tweak it to fit your brand, and resell it as if you created it.

What are Private Label Rights?

Private Label Rights (PLR) allow you to purchase content like articles, eBooks, or even software, make changes to it, add your own branding, and then sell it under your name. This approach is a game-changer for marketers and businesses looking to captivate their audience with valuable content—without the grind of starting from scratch. Imagine a business grabbing a PLR eBook, giving it a fresh makeover, adding a personal touch, and launching it as its very own standout product.

Diagram illustrating the benefits and uses of Private Label Rights content

Advantages of Using PLR Content:

Using PLR content is a smart, cost-effective way to produce and distribute content quickly. It lets businesses expand their content offerings without spending a ton of time and resources on creating new content. For example, a marketing agency might grab some PLR articles to quickly fill up a blog or create lead magnets without having to start from square one. However, to make sure it truly represents your brand and stands out, it’s a good idea to customize the PLR content.

Example:

Imagine a digital marketing company buying a set of PLR articles about SEO strategies. They could then rebrand these articles and use them as part of their content marketing efforts.