Glossary > Segment
A segment is a subset of statistics or a target audience grouped primarily based on shared characteristics or behaviors for more centered advertising marketing and evaluation.
In advertising marketing and analytics, a segment refers to a particular part of a bigger audience or dataset classified primarily based on positive criteria.
Example
A health app could organize its users according to activity tier, for instance, dividing beginners, intermediates, and advanced athletes accordingly to provide personalized workout plans tailored specifically for every one of its users based on his/her fitness level.
Video Summary
This video introduces audience segmentation, how to form strong segments, and the advantages of targeted advertising.
How can I create effective segments for my advertising and marketing campaigns?
Analyze your target market facts to pick out key characteristics and behaviors that may be used to create meaningful segments.
What tools can I use for target audience segmentation?
A variety of advertising structures offer segmentation tools such as CRM systems, email advertising software programs, and analytics structures. Will segmenting enhance my campaign effectiveness?
Segmenting allows for more focused and tailored campaigns that may ultimately yield higher engagement and conversion rates.
Improve your advertising and marketing efforts with the specific target audience.