Glossary > Grey-hat SEO
Grey-hat SEO is a marketing practice that falls in between white-hat SEO and black-hat SEO. Grey-hat techniques are somewhat riskier than white-hat SEO, but they are not as dark as black-hat SEO. Tactics that are used in this are keyword stuffing, using private blog networks, or link buying.
It is a middle ground between white-hat SEO and black-hat SEO. It is worse than white-hat SEO, but not as bad as black-hat SEO. This is the method used to improve the ranking of the website.
Redesign the website’s content. Permitting anyone to post a comment on your website. Build information-based websites. For example, create content on the topic of a small charity and link to the donation page there. There are many techniques for it. These types of practices can be classified as good for one year and bad for another year, and vice versa.
Topics of the video
Summary of the video
The video talks about the different SEO techniques and the different types of practices that people follow to get their websites indexed on Google. Video indicates that Google’s algorithm considers more than 200 factors to get any website ranked on top of the SERP page. It is such a time-taking process to get ranked on Google’s SERP organically. Some people use many shortcuts and different loopholes to get ranked faster. These methods give output temporarily, and sometimes their websites get penalized by Google.
The video also describes the different types of SEO techniques: white-hat SEO, gray-hat SEO, or black-hat SEO. The people who follow Google’s guidelines in a proper and lenient way come under white-hate techniques and sustain their positions for a longer period. The people who follow some of the guidelines of Google’s and neglect some features fall under gray-hat techniques. People who never follow any guidelines and try to rank illegally or while using bad practices fall under black hat techniques. The video emphasizes the importance of following Google’s guidelines and warns of the consequences of not doing so.
Is the grey hat technique good?
The practice that is neither bad nor good, although it is not unlawful it can be risky sometimes.
However, it is important to always stay on top of SEO guidelines updates when using grey hat SEO techniques.
What are the examples of grey-hat?
Examples would be to use low-quality directories or link farms to build backlinks to a website. This technique is risky and may be unlawful and may result in a penalty from Google.
How does a grey hat work?
Some practices are link buying, keyword stuffing, or using different private blog networks. These techniques give results like an increase in website traffic or an increase in website ranking faster but for a very short time or on a temporary basis.
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