Double opt-in

Understand the concept of double opt-in in email marketing. What are the advantages and disadvantages of using it, and why do most companies prefer it? Know the differences between single opt-in and two-step verification, what are the strategies required while completing the process, and why giving the option of unsubscribing is important and data analysis. Discover the information about Trakaff and build a dashboard for your affiliate platform.

What is double opt-in?

When someone signs up for a mailing list, it is called opt-in. Two-step verification is some different. It is a process of requiring email subscribers. You send them an email with the option of an email confirmation link, and after approving that option, they sign up by clicking on it. If the user doesn’t approve a confirmation mail, he will not receive any email newsletter.

This process can’t be used endlessly by marketing. The two-step verification increases the rate of subscriber loss. To not lose more subscribers, it becomes necessary to make a need confirmation clear in the text and subject of a mail.

Topics of the video

1. Difference between single opt-in and double opt-in
2. Pros and cons of single opt-in and double opt-in
3. Strategies for completing the double opt-in process

Summary of the video

This video discussed the difference between single opt-in and double opt-in forms in email marketing. Single opt-in is an option where customers sign up by providing just their names and email addresses or phone numbers. Two-step verification is a different approach, and it is a method where the customer signs up twice while giving the additional confirmation to a mail. This video covers the advantages and disadvantages of using the single and 2-tier processes. Single opt-ins can gain more subscribers, but they can be less relevant and not convertible. 2-tier process collects fewer subscribers but can be more engaging and relevant and highly convertible audiences. Discussed strategies to ensure that the user completes its process, like redirecting the users to a final destination and expressing their gratitude, can also be shared. Overall, the importance of giving the option of unsubscribing and analyzing customers’ data so that the content can be more engaging is discussed.

Frequently Asked Questions

Is double opt-in a good practice?

It has both its advantages and disadvantages. Even though it generates a low subscriber count, these subscribers are more engaging and highly convertible. It is also worth considering that it may be mandatory in some countries.

Why do companies prefer two-step verification? 
There are many reasons why companies use it, such as for taking confirmation that the person owns an email address, making sure that the user didn’t sign up mistakenly, and making sure that the user wants to receive content from the company.

When is the best time to use the 2-tier process? 
It is generally used when collecting contact information from new subscribers, as it can help to ensure that the information is accurate and the person is interested in receiving communications from the company.