Glossary > Run of Network (RON)

Run of Network (RON)

Run of Network (RON) is a kind of online advertising placement wherein ads are displayed throughout all available websites inside an ad community, instead of focused on particular web sites or audiences. This approach is typically used for logo consciousness campaigns to maximise reach.

What is RON?

RON campaigns permit advertisers to region ads across an entire ad network, without selecting particular websites or targeting criteria. This technique pursuits to gain broad visibility and attain a extensive target audience. For example, a agency launching a new product might use a RON campaign to generate cognizance throughout quite a few websites within an ad network.

 

Visual representation of the Run of Network.

 

 

Why is RON Important?

RON is powerful for growing brand visibility and accomplishing a huge, diverse target audience at a lower value according to influence. However, it is able to no longer be as focused as different advertising methods. For instance, RON is ideal for groups trying to create huge focus, specifically when the primary aim is to reach as many human beings as viable.

Frequently Asked Question

When must I use RON campaigns?
Use RON campaigns when the intention is to maximise attain and visibility across a huge audience, particularly for brand cognizance.

What are the benefits of RON?
RON offers extensive publicity at a decreased price in keeping with impact, making it price-powerful for huge-scale campaigns.

Are RON campaigns targeted?
RON campaigns focus less on specific targeting compared to other methods, as ads run across all network websites without particular restrictions.

Reviews

“Our RON campaign helped us attain a big audience and substantially increase our logo reputation.”

Emily B., Marketing Manager at BrandReach

“Using RON, we have been able to generate vast focus for our product launch with terrific effects.”

Mark T., Campaign Director at AdBoost

 

Expand your brand’s attain with a Run of Network campaign today!