Glossary > Conversion Rate
Conversion rate is the percentage of users who complete a desired action compared to the total number of visitors.
This metric, often referred to as the conversion rate, helps businesses understand the effectiveness of their marketing efforts.
By analyzing conversion rates, companies can identify areas for improvement and optimize their strategies to drive better results.
It is the percentage of visitors who take a specific action, such as making a purchase or signing up for a newsletter.
Conversion rates serve two essential purposes. First, they help marketers evaluate marketing efforts’ efficacy while simultaneously optimizing strategies in an attempt to boost conversions. They also measure customer behavior on websites in an attempt to optimize strategies that result in more conversions.
Enhance user experience, test different strategies, and analyze data to identify areas for improvement.
Example:
An e-commerce site improves its rates by optimizing its checkout process, resulting in a higher percentage of visitors completing purchases.