Glossary > Last click
Understand what is last click and know more about it in detail. Giving the credit to the last user who converted the user to buy the products and services of any business. Sign up to Trakaff and take your affiliate marketing to a whole new level. Check the pricing and read the terms and conditions on the website. Get a 14-day trial now.
The clicks that made the sale happen or performed any event for a company. It is like giving credit to an employee of a company or any affiliate that made the sale happen. The last interaction between an end buyer and a service that the user made before signing up for any software or services or anything. There is one more click that we say is the First click, it is completely the opposite.
This last-click model is motivating the employees and affiliates to bring more and more users and conversions. As it is giving so many credits.
What is non-last clicks attribution?
It is a model that gives credit to all the touchpoints made in the process of conversion.
How can we use last-click attribution?
Set up a Google Analytics account to record the interaction of your website users and then track their activities before the conversion.
Is Last Clicks Attribution Effective? – Marketing Evolution
The Pros & Cons of Last-Clicks Attribution
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