In-house

Instead of an affiliate network, with Affiliate Tracking Software, merchants can manage an in-house affiliate program. This helps in creating a direct relationship with different affiliates and potential cost savings. A person with high skills and knowledge can set up an in-house affiliate program, which can involve more effort in making affiliate payments and recruiting.

What is an in-house?

An in-house affiliate program is being managed or controlled by merchants with the help of affiliate tracking software instead of an affiliate network. This helps merchants in creating relationships with different affiliates or also helps in saving network commissions.

Merchants need to have expertise in the affiliate marketing field and know how to launch an in-house affiliate program and how to operate it. Payments made to affiliates and recruiting can be troublesome and time-consuming.

Topics of the video

• Benefits of affiliate programs
• Understanding affiliate tracking and cookies
• Steps to start an affiliate program

Summary of the video 

This video tells about the benefits of adding an affiliate program to our website. video explains the methods of how it can drive more and more traffic to our product by driving other people to our products and services. The video also states the importance of understanding how affiliate marketing/industry works and the use of cookies to track different users.

The video also outlines the different steps to start an affiliate program, such as choosing the right plugin, creating or editing an affiliate page, and analyzing multiple affiliate programs. The advertiser emphasizes the need to pay different affiliates for their commissions and the availability of payment integration. They also claim to have an affiliate program page and provide assets folders to affiliates. At last, the video warns against giving approval to spam affiliates and fraudulent links and recommends using an onboarding process. The video also tells about the plugin named Affiliate WP.

Frequently Asked Questions

What is an in-house affiliate program? 
An in-house affiliate program is a type of marketing practice in which a merchant manages an affiliate program with the help of affiliate software instead of an affiliate network.

How can we set up an affiliate marketing program? 
There are several ways to set up an affiliate marketing program. Some important aspects to keep in mind are stating the program’s goals, choosing the right affiliates, and creating attractive and easy-to-use marketing materials.

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