Coursera Performance Marketing

Coursera performance marketing focuses on reaching potential learners through targeted digital advertising campaigns across platforms like Google, Facebook, and Instagram. By analyzing user behaviour and interests, Coursera can tailor its ads to show relevant courses based on what users are searching for or have shown interest in. With a strong emphasis on measurable results, Coursera tracks key performance indicators (KPIs) such as click-through rates, sign-ups, and course enrollments to ensure their campaigns are cost-effective. Retargeting strategies are also employed to re-engage users who have interacted with the platform but haven’t yet converted, driving conversions at a lower cost per acquisition.