CPM Performance Marketing

Cost per mile (CPM) is used in performance marketing. It is a pricing model where multiple advertisers pay for every 1,000 impressions they get on their ad. The businesses are raising their brand awareness instead of driving any immediate sales conversions or clicks. They use this CPM performance marketing. By targeting the right audience, businesses can ensure their ads are seen by people who may become potential customers. Although CPM doesn’t directly aim for sales, it plays an important role in building visibility and creating long-term customer interest in a brand or product.