Affiliate Academy > D2C Performance Marketing
Direct-to-customer (D2C) performance marketing mainly targets different brands that are connecting directly with their defined customers online without getting any help from middlemen or visiting any stores. With the help of platforms like search ads and social media, D2C brands can create content that resonates with customers and drives engagement. This approach helps brands build closer relationships with their audience, making it easier to understand their preferences. With data from each campaign, brands can see whatโs working and improve their strategies quickly, resulting in stronger customer loyalty and more effective use of their marketing budget.