Email Performance Marketing

Email performance marketing is a method where businesses send personalized emails to connect with their audience and drive desired actions, like making a purchase or subscribing. These emails are customized based on the customer’s previous behaviour, preferences, and multiple interactions with the brand. Marketers measure these factors, such as open rates, click-through rates, and conversions. They help businesses by showing how their email campaigns are performing. These metrics help marketers improve their future campaigns by making more and more relevant content and by targeting the right audience. In the end, it results in increasing engagement and also helps in achieving better results over time.