Performance Marketing Channels

Performance marketing channels are those platforms where businesses run campaigns that are mainly targeted at measurable results like sales, clicks, or sign-ups. Some common channels are listed below:

Affiliate Marketing: Working with multiple affiliates who promote your marketing products and services, every affiliate receives a commission on each sale they make. The commission percentage is set by the marketing agency or the publisher of the product.

Paid Search: Ads for your products and services appear on search engines, and you pay only when someone clicks.

Social Media: Place ads on platforms like Facebook and Instagram, paying only for actions like clicks or conversions.

Display Ads: banner ads on different parts of websites; these costs are based on user interaction.

Email Marketing: Marketers send targeted emails to the defined audiences that result in actions like purchases or sign-ups.

These channels help businesses get the most out of their advertising budget by focusing on performance-driven results.