Performance Marketing Examples

Performance marketing is that kind of marketing where the advertisers pay when some specific actions are performed, such as making sales, generating leads, or clicking, instead of paying in advance. Here are a few examples:

1. Affiliate Marketing: Brands collaborate with affiliates who earn commissions for each sale or lead they generate.
2. Paid Search Advertising: Advertisers bid on keywords and pay only when someone clicks their ad or link.
3. Social Media Ads: Businesses pay for actions like clicks, conversions, or engagement on platforms like Facebook and Instagram.
4. Display Ads: Advertisers pay for interactions such as clicks, views, or engagement with banner ads on websites.
5. Email Marketing: Businesses send targeted emails and pay for actions like sign-ups, purchases, or clicks.

These examples highlight how performance marketing allows businesses to pay for results, making it a more efficient and measurable way to advertise.