Performance Marketing Explained

Performance marketing is a marketing strategy focused on delivering results for advertisers or brands. Unlike traditional ads, where you pay for visibility, here, you pay only for completed actions like clicks, sales, or leads. This approach helps businesses spend more effectively by focusing on measurable outcomes.

Popular on platforms like social media, search engines, and affiliate sites, performance marketing allows brands to track and optimise campaigns in real time. By paying only for actual user engagement, businesses gain a better return on investment and a clearer view of what’s driving results.