Performance Marketing Google

As we all know, the biggest performance marketing platform is Google, and it offers multiple performance marketing tools that help businesses target their set goals, such as increasing the traffic of a website, generating more and more leads, or increasing the number of sales. Below are some of the key options:

1. Google Ads: Allows businesses to create targeted ad campaigns on Google Search, YouTube, and Display Networks. With cost-per-click (CPC) and cost-per-acquisition (CPA) models, you pay only for user interactions.
2. Google Analytics: A tracking tool that provides insights into campaign performance, user behaviour, and conversions. It’s essential for measuring ROI in real time.
3. Google Tag Manager: It simplifies adding tracking tags to websites, enabling precise performance tracking.
4. Google Attribution: Helps attribute conversions to specific campaigns or channels, optimizing ad spend based on performance data.