Performance Marketing KPI’S

1. Cost Per Acquisition (CPA): This shows how much it costs to gain a new customer, whether through a sale or lead.
2. Return on Ad Spend (ROAS): Measures how much revenue you make for every dollar spent on ads.
3. Click-Through Rate (CTR): This tells you the percentage of people who clicked on your ad after seeing it.
4. Conversion Rate: This measures how many visitors completed the desired action, such as making a purchase or signing up.
5. Cost Per Click (CPC): The amount paid each time someone clicks on your ad creatives or banners.
6. Customer Lifetime Value (CLV): The total revenue you expect to generate from a customer over the course of your relationship with them.
7. Impressions: The number of times your ad is shown to users.
8. Lead Conversion Rate: This shows how effective you are at turning leads into actual customers.
9. Ad Spend: The total budget you’re using for your marketing campaigns.
10. Bounce Rate: The percentage of people who leave your website after viewing only one page, signaling poor engagement.
11. Engagement Rate: This measures how much people interact with your ads, like liking, sharing, or commenting.
12. Average Order Value (AOV): This tells you the average amount spent per order on your site.
13. Retention Rate: Measures how many of your customers come back to make repeat purchases or interact with your brand again.
14. Revenue Per Click (RPC): This shows how much revenue you generate for each click on your ad.
15. Cost Per Lead (CPL): The amount you spend to acquire a lead, such as someone filling out a contact form or requesting more info.

These KPIs help you track and measure your campaigns in real time, making it easier to see what’s working and where you can improve.