Performance Marketing Meaning

The type of marketing where different businesses pay you only when a specific task is performed or any specific result is performed. This is called performance marketing. The specific results or tasks are like making the sale happen, bringing out more and more ad clicks, or more sign-ups to their platforms. Unlike traditional advertising, where you pay for ad space upfront, performance marketing focuses on outcomes. This makes it more cost-effective because the business spends money only when it sees a return. Common examples include affiliate marketing, paid search, and social media ads, all of which depend on user actions. It’s a more direct way to measure success, helping businesses fine-tune their strategies for better results.