Performance Marketing Tactics

Performance marketing tactics focus on getting desired results like how many clicks you are looking for, more or fewer leads, or generating more and more sales towards your business. 

These are some of the performance marketing tactics you should follow:

1. Retargeting: This means showing your ads to only those people who visited your website. But didn’t take action like making the purchase happen or didn’t sign up for your program.
2. Search Ads: Search ads are used to target users searching for keywords related to your business on the biggest search engine.  Google and its marketplaces to attract more and more customers towards your business.
3. Social Media Ads: Marketers use social media ads to create targeted campaigns on platforms like Facebook and Instagram to reach the right audience.
4. Affiliate Marketing: The marketing model in which you can partner with affiliates. This model promote your product in exchange for commissions on every sale they make to your products and services.
5. A/B Testing: A/B testing means doing experiments with different ad creatives or landing pages. To find the most effective option that performs for your business.
6. Geo-Targeting: Geo-targeting is like only focus your ads on specific locations. Where your audience is most likely to convert and are present who are looking for your product and services.
7. Landing Page Optimization: Make sure your landing pages are clear, fast, and easy to navigate.