Performance Marketing Tools

Performance Marketing tools help brands and businesses to expand their services by running and managing their marketing campaign that is already focused on multiple actions like how many clicks they need, more and more leads and also making the sale happen. These tools make the work easier for marketers in creating multiple ad copies, tracking their performance and also optimizing them. They ensure campaigns deliver them the maximum Return On Investment (ROI).

1. Google Ads: It is the most powerful platform to reach customers through search ads and display ads and helps bring in traffic and conversions for the business.
2. Facebook Ads: Another best performance marketing tool is Facebook ads. Which let you target a wide audience across Facebook, Instagram, and WhatsApp. It is perfect for reaching various age groups and interests.
3. Instagram Ads: This comes under Facebook ads only. It is great for brands that focus on visual content, helping you connect with younger, more active users.
4. LinkedIn Ads: This platform is suitable for B2B companies. It helps you target professionals based on their job roles and industries.
5. Twitter Ads: Effective for running timely campaigns that join real-time conversations and trends.
6. Taboola: uses native ads to drive traffic by placing them on well-known news sites and blogs.
7. AdRoll: specializes in retargeting, helping you bring back visitors who didn’t convert the first time.