What is PPL?

PPL (Pay Per Lead) is where you get paid for referring potential customers to a business. Instead of earning a commission on sales, you get paid when someone takes a specific action. For example, filling out a form, subscribing to a newsletter, or requesting more information. It’s used in industries like insurance, education, and finance where businesses collect leads to follow up with later. The idea is to connect businesses with interested people, and in return, you get paid for helping them find potential customers. It’s a simple way to make money without having to close a sale.