In this era, marketing has established a new method which is digital marketing, where you can market your product via digital method which will make your product or service reach a global audience. But if you don’t have a product then you can sell the product from those who will pay you a commission for every sale. This method is known as Affiliate marketing, you can consider it as a subsection of digital marketing.
Digital marketing Explained
Digital marketing is the skill that can make your product or service reach your potential customer through one of the digital strategies. These strategies can be social media marketing, content marketing, search engine optimization and many more.
By implementing these strategies you can easily market anything to anyone. You need to prepare yourself because, in 2040, nearly 95% of purchases will be online.
Affiliate marketing Explained
Affiliate marketing is the process where you can earn a commission when you complete a specific action for an advertiser. You can consider that this is a path to financial freedom for many individuals and help them achieve success.
An average affiliate marketer earns nearly $8038 per month with a 17 billion dollar industry globally and rapidly rising as you read.
Similarities between Digital and Affiliate marketing
Performance-based metrics: Both digital and affiliate marketing are calculated using metrics like impressions, clicks, sales and return on Investment (ROI). Using these, you can identify if your strategies are working correctly or not.
Targeted advertising: As a marketer, you need to craft your content and market it in such a way that it reaches your ideal customer. The minor difference will be that in affiliate marketing you need to drive traffic to your advertiser’s site.
Leverage SEO and SEM: These strategies are extremely important for you to grow on the internet and get a following. Social media platforms are now having the best quality traffic for you to monetize on.
Conversion Focused: The final objective in both of these marketing is conversion. The result is extremely important in both of these marketing for you to succeed and grow your business.
Difference between Digital and Affiliate marketing
Role of Marketer: A marketer in a digital agency or company is bound to work for them and commit to the work that they demand. But in affiliate marketing, a marketer is free to work as much as they want because they are paid for the results they produce.
Control over Campaigns: As a brand have entire control in the development of ad copy, budgeting, targeting and many other such processes. Meanwhile, in affiliate marketing, you can decide on the content and methods that can be used to attract audiences.
Ownership of Channels: It is the brand that has the upper point in this category because they have access to the original website, email list and all social media accounts. However, an affiliate needs to create a path through which they can transfer traffic to the advertiser’s website.
Level of expertise: Working for a brand or marketing agency requires you to have holistic knowledge about digital marketing for you to achieve success. Meanwhile, working as an affiliate marketer, you need to have a good command of your niche and skills to create compelling promotional content.
Conclusion
Affiliate marketing is a method to earn and digital marketing is the skill to earn. This sentence is the essence of this blog which can help you to understand both of them. Both digital and affiliate marketing share a common aspect about the strategies and methods used to achieve success. Affiliate marketing can help you to earn only if you are an intermediate or expert in digital marketing.