Introduction
In the affiliate marketing world, businesses are constantly looking for new ways to maximise their revenue. One of the most powerful strategies these days is platform migration. Many people do not have clarity of what it really is. So, this blog post will discuss clearly what platform migration is.
Understanding platform migration
Platform migration is basically the process of moving from one affiliate network, technology, or affiliate software to another or even shifting from an in-house solution to third-party affiliate software. The main agenda behind platform migration is to improve the overall working of the affiliate marketing ecosystem. Some of the major reasons businesses undergo platform migration are –
Enhanced features and capabilities
When the user wants more qualities from its current software, they go through platform migration. Newer platforms can include advanced features and tools, better tracking and reporting, or advanced integration options which can be very beneficial for the business.
Cost saving
One of the major reasons why organisations practice platform migration is because they find it pocket-friendly. They find other software beneficial at a lower rate. All of those ensure a good return on investment, thus catering to the overall growth of the company.
Scalability
When a particular business is in the process of expanding, its needs and expectations from the software may change. That is when they go through platform migration. The new software may provide all the benefits it requires to adapt to the changing environment.
Improved security and compliance
A company also shifts to new software because they offer better security measures as compared to the software they were using. We all know how important it is for companies to protect their data and confidential information. This is one of the major reasons behind platform migration in affiliate marketing.
Better reporting and analytics
Correct data and detailed analytics are crucial aspects of making the most of affiliate marketing strategies. When a company finds a platform fulfilling this need in a better way they go through platform migration. The new platform can provide tools and features to refine their marketing efforts.
The platform migration process
Identify your objectives
Before going for platform migration you need to be very clear about the purpose behind it. You need to be very clear in terms of why you are doing it and which goal you are looking to achieve. Understanding your goal is essential for a successful transition
Choose the right platform
It is very important to choose the right platform that aligns with your business goals. You should consider factors like features, pricing, scalability, and level of support provided by the new platform
Data migration
Transferring all of the existing data from affiliate profiles, transaction history, creative, and tracking code to the new platform is very important. Data integrity is crucial to ensuring a smooth transition in your affiliate program.
Communication and training
It is very important to keep your affiliates informed about the upcoming migration so they can adapt it quickly. You can also offer training so that they are familiar with the new platform.
Testing and quality assurance
You need to properly check the quality of the platform. You need to make sure it suits you and does not have shortcomings and ensure that the tracking is accurate and is functioning well.
Optimisation and growth
You need to make the most of the new platform. Check all of its new features and attributes. See how everything is working and understand whether it suits you or not. This may involve experimenting with new campaign strategies, refining affiliate recruitment tactics, etc.
Ongoing support and training
Continuous support and training should be provided to the affiliates to help them maximise their performance on the new platform. You need to regularly check whether they are meeting their goals and adapting well to the environment.
Challenges
Affiliate engagement
The challenge is to ensure that the affiliates cope with the change. They need to be provided with proper training so that get used to the new platform and hence, their performance is not affected.
Data integrity
The transition of data must be done very cautiously. Any errors in the transfer of data can lead to affiliate mistrust and problems in operation.
Integration
Your rankings can significantly affect SEO rankings. You need to implement proper redirects and URL structures to maintain your website’s SEO integrity.
Time and resources
Platform migration is resource-intensive. You need to stay prepared for the time and financial commitment required to complete the process.
Conclusion
Platform migration is done with the intention of improving the business’s overall functioning and operations. When executed correctly it can benefit your business in a huge way and can a a profitable venture. However, it should be done very cautiously and carefully in order to maximise its potential.