You must have an experience in which your revenue and payout are not matching, or you want to identify which affiliate provided you with the best conversions so that you can reward them. The most important factor for you is to know the information at the right time; otherwise, you will lose a lot of money as well as trust in your affiliates and brands as an affiliate network. To track all this information and clicks happening, you need exceptional tracking software. Let’s talk about some points about what tracking software needs.
Accuracy
Well, accuracy is what an affiliate network needs the most. The accuracy of knowing information about how many offers are approved, declined, or pending. You need to know about the information of payout or revenue accurately to know about the information to calculate your profits.
Fraud Prevention
Nowadays, many frauds are happening, like automatic AI clicks and cookie stuffing. So tracking software has features like pattern recognition, which identifies if only a specific IP address or geographical location is producing conversions. There are also other features, such as cookie stuffing detection and data validation, that will ensure legitimate conversions in an affiliate program.
Campaign Testing
To identify problems such as which colour is more suitable for your banner or which language can be used in the campaign to attract more relevant traffic. You can use A/B testing, where you run two or more similar campaigns for a short period to identify which campaign will be better for you, and for that, you need real-time tracking software to identify which campaign is best for you.
Enhanced partner relationship
With real-time tracking, you can give quick details to your affiliates and provide them with timely payments. These quick interactions will result in a growth in trust and credibility between you and your affiliates. This will help you attract more affiliates who can improve your conversions.
Customer Insights
Real-time tracking helps you identify which type of customer is attracted to your campaign. As it identifies the interests, location, age groups, and many other factors that will help you in further marketing strategies, this will also help you identify which type of affiliate will help you get more sales. For instance, if your maximum conversions are coming from America, then you can focus more on personalizing your campaigns for them.
Adaptability
Tracking will help you change your campaigns by helping you identify the factors that are responsible for your conversions. It will help you adapt to the changes occurring in the market to improve your conversions. For instance, if you are a brand that sells video editing software, you usually target big corporations or studios, but now you can target the younger generation because there are rising freelancers among them.
Compliance Monitoring
Through tracking software, you can verify if affiliates adhere to your guidelines, such as targeting specific traffic, and ensure they send quality leads. Real-Time Tracking in Affiliate Marketing helps maintain high standards and profitability.
Instant Feedback
You are provided with immediate performance insights that will help you enhance your targeting and increase your conversions, which will help you more to ensure that your conversions will only increase, help you track your goals, and ensure that what is happening with your campaigns helps you promote your chances.
Budgeting
How much do you need to spend on which campaign, or how much CPA should you allocate? These questions can only be answered when you have appropriate and real-time information about your running campaign. This information can help you allocate funds based on lead generation capability or conversion ability.
Automatic invoice creation
You can create an automatic invoice for your affiliates, which you can send to them without any problem, like creating it from the start for every affiliate on every payout. Every invoice is unique because an equal number of conversions by an affiliate can only be a fraud or unique situation, but aside from that, every invoice is unique, which can be automatically crafted by tracking software.
Which tracking software should I use?
In the global market, there are many tracking software, but they are not as useful and efficient as Trakaff affiliate tracking software. This is our own curated software that provides real-time tracking and many add-ons, such as anti-fraud detection.
Those affiliate networks that have partnered with us have seen a rise of 250% in their revenue and an increase in their conversion rate of up to 800%. With these amazing results, you can use our tracking software, which will help you in your growth.
Enjoy 24/7 customer support with our tracking software, offering continuous assistance whenever you need it.
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